Keywords, what do they really mean about you?
In the job search they mean that without the right ones an employer does not notice you. You scratch your head, update that resume for the umpteenth time and then you are missing that vital keyword. That key to escaping the unemployment cycle and moving on with the next part of your life.
In blogging the keyword is the thing that helps other readers find your articles. It is why there are hundreds of blogs that rattle on incessantly about SEO or the holy grail of getting readers. If you can master search engine optimization by using a handful of keywords, links and insightful images, then hundreds or even thousands of people will search, glimpse and maybe even read that blog you wrote.
However, as with any search if you over use the keyword you become obsolete often times looking like you can not actually write a post or obtain that job. You just are splashing the essential keywords and links everywhere to get people to look at you, but without content to back up those words are you ever really saying anything?
Often times in this busy “search” oriented culture I bet that people are getting missed. Excellent articles are never seen and talented potential employees do not have a shot because they have missed the point. The keyword is how you get found, and without that word, no one will look at you or ever find you.
At the end of the day having an understanding of what employers want can open doors and make getting that crucial interview possible, but if your resume lacks searchability and does not have those words you are just like the rest of us.
Sitting, hoping and waiting for someone to look at the whole picture and not just one puzzle piece.
